Blu Paraiso was born during a year-long journey exploring Mexico. Fascinated by its rich cultural heritage and sense for colors, Designer Martin Pégourier, launched the label in 2019. Influenced by vintage menswear and craftsmanship, the label is defined by a laidback and colorful style. The collections are produced by artisans in Mérida, Yucatán and fabrics are sourced across Mexico.